We Stay Close to the Work
Instead of stepping back after delivering recommendations, we stay involved where it matters: inside the workflows, systems, and reporting processes your team relies on.
About Us
Built on Real-World Finance Experience
Liv Data was built on the idea that finance consulting should be practical.
Too often, companies work with a financial advisory firm that delivers recommendations without staying involved through execution. The result is a gap between strategy and reality, where initiatives stall, systems remain underutilized, and finance teams continue to operate under pressure.
Our team comes from hands-on experience across FP&A, accounting, and finance transformation. We’ve worked inside finance teams, not just alongside them. That perspective shapes how we operate today, as a financial advisory firm focused on delivering real business outcomes.
Too often, companies work with a financial advisory firm that delivers recommendations without staying involved through execution. The result is a gap between strategy and reality, where initiatives stall, systems remain underutilized, and finance teams continue to operate under pressure.
Our team comes from hands-on experience across FP&A, accounting, and finance transformation. We’ve worked inside finance teams, not just alongside them. That perspective shapes how we operate today, as a financial advisory firm focused on delivering real business outcomes.
Our Principles
How We Approach Finance Transformation
As a financial advisory firm, we’ve seen where most efforts break down. It’s not the strategy. It’s the gap between what’s planned and what gets executed day to day.
That’s why we take a more practical approach to modern finance consulting. We work closely with your team to understand what’s slowing things down, where visibility is lacking and what needs to be changed to support growth.
That’s why we take a more practical approach to modern finance consulting. We work closely with your team to understand what’s slowing things down, where visibility is lacking and what needs to be changed to support growth.
We Simplify Before We Scale
Before introducing new tools or automation, we focus on getting the fundamentals right. Clean processes, clear ownership, and structured data make everything else easier.
We Build for Visibility and Decision-Making
Finance should give leadership clarity, not create more questions. We design outputs that are usable, consistent, and aligned with the decision-making processes across the business.
We Operate as an Extension of Your Team
In many cases, we step in as an outsourced finance partner, working alongside internal teams to fill gaps, add capacity, and bring specialized expertise when it’s needed.
Our Team
Experienced Finance and
FP&A Leaders
We operate as a fractional CFO firm when needed, providing leadership and strategic oversight without requiring a full-time hire. At the same time, we support execution across the broader finance function.
John Silverstein
Founder & CEO
John Silverstein
Founder & CEO
John Silverstein is the Founder and CEO of Liv Data, a finance and decision intelligence firm helping growth-minded companies run, transform, and scale their finance organizations with clarity and confidence.
John brings deep, hands-on experience across accounting operations, FP&A, systems integration, and CFO advisory, with a career focused on turning complex, fragmented finance environments into disciplined, insight-driven operating engines. He has led finance transformations across multi-entity, multi-currency organizations, supporting executives, boards, and lenders through periods of rapid growth, restructuring, and operational change.
At Liv Data, John sits at the intersection of finance leadership and modern technology—pairing strong controllership and operational rigor with AI-enabled decision intelligence. His work emphasizes fast, reliable closes; forward-looking financial insight; and finance teams that are built to support real business decisions, not just reporting requirements.
Lawrence Quartaro
Partner & Executive Director
Lawrence Quartaro
Partner & Executive Director
Lawrence Quartaro is a Partner and Executive Director at Liv Data, bringing more than 30 years of senior finance leadership across corporate finance, controllership, treasury, and complex financial transformations.
Most recently, Larry served as Vice President of Finance, Global Controller, and Treasurer at XR (Extreme Reach), where he oversaw global accounting operations, technical accounting, and cash flow management across a multi-entity, international organization. He is known for building strong, scalable finance functions that support growth while maintaining disciplined controls.
Earlier in his career, Larry was Managing Partner and CFO at Drake Star Partners, advising on mergers and acquisitions within the technology, media, and communications sectors. He also spent 14 years at GE Capital, where he led large-scale financial reorganizations, legal entity simplification initiatives, and portfolio oversight—contributing to meaningful cost reductions and operational efficiencies. He began his public-company leadership career as CFO and Controller of Promotions.com, successfully guiding the company through its IPO.
At Liv Data, Larry leads finance transformation initiatives with a focus on close acceleration, controllership excellence, risk management, and building finance teams that can scale with confidence.
Rakesh Bhowmick
Senior Accounting Manager
Rakesh Bhowmick
Senior Accounting Manager
Rakesh Bhowmick is a Senior Accounting Manager with deep experience across financial accounting, FP&A support, cash flow analysis, inventory management, and operational finance execution. At Liv Data, Rakesh supports the delivery of finance operations and analytical services for growth-minded companies, helping clients improve financial accuracy, visibility, and execution.
Rakesh brings hands-on expertise in core accounting processes, month-end close, reconciliations, forecasting and budgeting support, and working capital and inventory analysis. He also contributes to finance transformation initiatives, including process optimization, reporting automation, and the adoption of AI-enabled workflows.
Working closely with Liv Data leadership and client teams, Rakesh supports the firm’s Run–Transform–Advise approach—ensuring finance functions operate reliably while building scalable foundations for growth.
