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Our Team

Experienced Finance and FP&A Leaders

We operate as a fractional CFO firm when needed, providing leadership and strategic oversight without requiring a full-time hire. At the same time, we support execution across the broader finance function.
John Silverstein

Founder & CEO

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Lawrence Quartaro

Partner & Executive Director

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Tanvi Sanjeev Kadam

AI & Data solutions consultant

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Get in touch

Speak With Our CFO Advisory Firm

Trusted advisors with deep understanding, precision and expertise.

Email Support

info@livdatallc.com

Let's Talk

Phone : 201-477-8513

location

185 Hudson St. Jersey City, NJ 07311

Embedded Finance & Accounting

Your Finance Function. Built In.

Liv Data LLC embeds CA-qualified accountants and CFO-level oversight directly into your business — white-labeled, senior-reviewed, and built around how you actually operate.

John Silverstein

Founder & CEO

John Silverstein is the Founder and CEO of Liv Data, a finance and decision intelligence firm helping growth-minded companies run, transform, and scale their finance organizations with clarity and confidence.John brings deep, hands-on experience across accounting operations, FP&A, systems integration, and CFO advisory, with a career focused on turning complex, fragmented finance environments into disciplined, insight-driven operating engines. He has led finance transformations across multi-entity, multi-currency organizations, supporting executives, boards, and lenders through periods of rapid growth, restructuring, and operational change.At Liv Data, John sits at the intersection of finance leadership and modern technology—pairing strong controllership and operational rigor with AI-enabled decision intelligence. His work emphasizes fast, reliable closes; forward-looking financial insight; and finance teams that are built to support real business decisions, not just reporting requirements.

Lawrence Quartaro

Partner & Executive Director

Lawrence Quartaro is a Partner and Executive Director at Liv Data, bringing more than 30 years of senior finance leadership across corporate finance, controllership, treasury, and complex financial transformations.Most recently, Larry served as Vice President of Finance, Global Controller, and Treasurer at XR (Extreme Reach), where he oversaw global accounting operations, technical accounting, and cash flow management across a multi-entity, international organization. He is known for building strong, scalable finance functions that support growth while maintaining disciplined controls.Earlier in his career, Larry was Managing Partner and CFO at Drake Star Partners, advising on mergers and acquisitions within the technology, media, and communications sectors. He also spent 14 years at GE Capital, where he led large-scale financial reorganizations, legal entity simplification initiatives, and portfolio oversight—contributing to meaningful cost reductions and operational efficiencies. He began his public-company leadership career as CFO and Controller of Promotions.com, successfully guiding the company through its IPO.At Liv Data, Larry leads finance transformation initiatives with a focus on close acceleration, controllership excellence, risk management, and building finance teams that can scale with confidence.

Tanvi Sanjeev Kadam

AI & Data Solutions Consultant

Tanvi is Liv Data’s AI & Data Solutions Consultant, leading the firm’s automation and intelligence layer across client engagements. She designs and deploys the AI agents that sit on top of client ERP systems — automating high-volume finance workflows like accounts payable, procure-to-pay, and order-to-cash — and builds the data pipelines and dashboards that give CEOs and CFOs visibility in real time rather than weeks after close.Working alongside client teams, she translates finance operations into scalable, automated systems, pairing tools like Hyperbots and BI pipelines with human oversight to ensure accuracy at every step. Her work is central to Liv Data’s mission: making finance a strategic driver of growth, not a reporting bottleneck.​